Having quickly grown from a junior exploration company to a bonafide gold producer, the leading producer in Vietnam no less, Olympus Pacific Minerals came to us in need of a complete rebrand. Their rapid growth had left them with an array of logos and gold fields branded individually rather than sitting under one overall corporate banner.
Their new name was to be Besra. Which was particularly apt as the Besra hawk, a native of South East Asia, is a tenacious and agile hunter with superb vision; which fitted the company’s vision perfectly. Conveniently an illustrated Besra hawk’s head also sat perfectly with the final logo design.
Multiple variations of the logo were designed to enable the creation of a hierarchy that put Besra at the top and worked down to individual gold fields. The branding was rolled out across stationary, their website, internal signage, uniforms and even a cafe.